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Protect my brand.

© Proxima Pty Ltd 2021, All rights reserved.

“Brands lack tools that give them the flexibility needed to protect their reputation. Having worked with many high profile companies around the world, we’ve taken it a step further by empowering you to protect the stakeholders of your organisation as well.”

             — Sebastian Pedavoli, Co-founder & CEO, Proxima

What is Iris?

Iris brings you closer to your customers.
A conversational AI SaaS platform to power, enable, enrich and understand conversations between you and your customers, in real-time and at scale. 

Learn how we can help you protect your community and brand.

Book your confidential discussion today

Our Brand Safety solution uses AI and custom logic to enable your team to act immediately on damaging content and shield the brand’s online image and reputation.

Providing the community with a safe space to have healthy online conversations with their favourite brands and public figures is the solution’s utmost purpose and function. 

It also includes safeguards to protect the mental health of your staff who moderate conversations by reducing their exposure to toxic content.

Why does it work?


Toxic content harms not just organisations, but also the mental health of their employees and communities.

Protect your brand and your community on social media

Take control of unwanted content with AI that instantly identifies risky comments and helps your team manage them effectively.

In fact, 44% of all internet users said they have experienced online harassment (Statista, 2020). Current solutions in the market lack accuracy, miss context and nuance. 

That’s why social media managers and customer service teams spend hours managing inappropriate comments every single day.

How does it work?

Iris Brand Safety solution helps you manage unwanted content on your brand’s social media channels and prevent toxic conversations spiraling online.

Not only can you minimise the negative impact of inappropriate communication on your brand, but also support your communities - sports teams, celebrities, you name it.

Detect, identify and classify

unwanted activity across your social media channels using sentiment, intent classification and image analysis. Unlock bespoke AI models with specific words and phrases trained using your brand language.

Power community management with AI

to find offensive content and moderate conversations instantly and efficiently. A tailored business tool that integrates into your workflows with the ability to adjust confidence thresholds to suit your specific needs.

Escalate, route and prioritise

risky conversations in multiple languages with Iris’ Team Inbox - one platform for responding to all customer conversations, moving seamlessly between your team and intelligent automation.

Toxic content harms not just organisations, but also the mental health of their employees and communities.

“Brands lack tools that give them the flexibility needed to protect their reputation. Having worked with many high profile companies around the world, we’ve taken it a step further by empowering you to protect the stakeholders of your organisation as well.”

             — Sebastian Pedavoli, Co-founder & CEO, Proxima

See the news >>